Using Patient Photos in Marketing? OCR Settlement Highlights HIPAA Compliance Requirements
The OCR’s settlement highlights that using patient photos in marketing can trigger HIPAA privacy and security obligations, with penalties for noncompliance. For business owners and marketers, this underscores the need to secure PHI, obtain proper permissions, and implement compliant image-use practices to avoid risk.
Beyond the Clinical Setting: OCR’s Settlement with Cadia Further Demonstrates OCR’s Focus on HIPAA Compliance in the Digital World
The JD Supra piece explains OCR’s settlement with Cadia as a reminder that HIPAA compliance must cover digital workflows and marketing tech, not just clinical settings. This matters to decision-makers mapping vendors and IT that handle PHI in marketing and customer data.
Beyond HIPAA Compliance: Why Healthcare Must Mandate Encryption of ePHI Now – HIT Consultant
This piece argues that encryption of ePHI is essential for HIPAA compliance and that businesses handling PHI in marketing, cloud apps, or third-party services should enforce strong encryption to mitigate data-breach risk. For owners and marketers, it highlights a concrete control to prioritize in vendor contracts and security programs.