HIPAA Digest | Catapult Business Innovations – September 19, 2025

Appeals Dropped of Decision Vacating HIPAA Reproductive Health Privacy Rule, Confirming Apparent End of the Rule and Attestation Requirement

This update confirms that appeals have been dropped, effectively ending the HIPAA reproductive health privacy rule, while the attestation requirement remains in place. For business leaders, this signals shifts in how PHI related to reproductive health is handled, creating potential compliance and vendor-risk implications for HR, marketing, and data processing partners.

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HHS issues HIPAA guidance on protected health information

The article reports that HHS has issued new HIPAA guidance clarifying how protected health information can be used and shared, offering practical steps for businesses to maintain privacy while pursuing marketing and AI-driven initiatives. For business leaders, this guidance helps refine data governance and vendor risk strategies when deploying AI employees or digital marketing tools that handle PHI.

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